For years, brand marketers have faced challenges, limitations and high costs of physical distribution of retailing products – especially in large and complex markets – where large format retail is under-developed.

E-commerce makes it easy to increase reach but it has limitations of online penetration and challenges associated with COD. This is true for markets like India and other Asian countries.

Milque Singapore identified this gap and conceptualised a platform that bridges the gap between physical distribution and e-commerce. The platform successfully removes the challenges of capturing white space markets with a low-cost entry model.

This unique platform has been developed by IT and Business experts at ISA that will change the way brand marketers do test marketing, push laggards and exploit the potentials of uncharted territories.

A Singapore based company is backing Milque Singapore’s idea and supporting it to develop the platform for a roll out in ASEAN markets.

VSM, the unique offering is bound to help small and large businesses, corporate giants, joint ventures and so on. Those who can benefit by availing services of VSM include but are not limited to:

• Businesses looking for additional sales.
• Business owners looking for a unique clutter breaking promotional push.
• Those who want to test market before taking the big plunge.
• Brands or entities that have laggards in their basket.
• Those who want to expand into new territories.
• Players who want to push into international market.