If customers are king then consumers are queen, especially in a vast country like India. Large organisations are constantly devising strategies to effectively manage both. Fortunately, today technology straddles both to bring efficiency in the system.
Business Support Centre (BSC) is an initiative to reduce the documentation load of field force so that they work more effectively on human interaction; remote monitoring and control for better efficiency in the field and creating an additional back-end sales force for upselling and cross selling through effective data mining.
The team works with the trade partners right from onboarding to health check to complain management as the single window fulcrum in the retail management system of the client.
The BSC team works as a third eye to ensure that the chartered activities are conducted in the field, documentation done as per the KRA and mined effectively for generating sales or engaging with the users.
BSC team works as a single window to settle all consumer grievances through an IT enabled dedicated tech support team comprising of engineers. The team believes that service is the ultimate even if the product is superior to competition.
Converting data into sales is the mission of the team. The virtual sales team works in conjunction with the analytics team to identify the prospects and mine the prospects for awareness building and selling.